The person behind popular YouTube channel “ DramaAlert,” which has 1.8 million subscribers, tweeted Friday - incorrectly - that YouTube had stopped showing advertising on channels with fewer than 25,000 subscribers. Some YouTube creators appear to have lost ad revenue altogether, which the post addresses: “If you think your video was demonetized in error, request an appeal by clicking on the yellow $ icon next to the video in Video Manager.”įor creators, the changes to YouTube’s advertising system has caused confusion. YouTube could lose $750 million in revenue this year over advertisers halting business, according to analyst firm Nomura Instinet.

The changes stem from tweaks to the ads system, rather than any revenue loss that might have come after advertisers pulled their business, according to a source close to the situation.

“If you’re seeing fluctuations in your revenue over the next few weeks, it may be because we’re fine tuning our ads systems to address these concerns,” reads a YouTube community manager post from Thursday. Google has responded by promising greater transparency and saying it will be more aggressive in ensuring brand safety of ad placements. Some YouTube creators might get less money from Google, at least temporarily, as the company adds new controls for advertisers in the wake of an ad controversy that erupted two weeks ago.Ī number of big-name advertisers suspended ads on YouTube last week and the week before after discovering their ads were making money for videos containing hate speech or supporting terrorism.

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